Cricket Icon Hardik Pandya Steps Up as Investor in The Souled Store

Hardik Pandya, a renowned cricket figure, has transitioned from brand ambassador to investor in The Souled Store, India's leading lifestyle brand. This partnership signifies a strategic push for the brand's expansion, leveraging Pandya's appeal and his connection with youth culture to boost market presence and product innovation.

In a strategic move aimed at expanding its reach in the Indian fashion industry, The Souled Store has announced that cricket star Hardik Pandya has become an investor. This development marks a pivotal moment for the lifestyle brand, which seeks to further its influence and market footprint amongst the country's youth.

Hardik Pandya, who has served as The Souled Store's brand ambassador since 2022, expressed enthusiasm about deepening his involvement with the popular brand. Managed by RISE Worldwide, Pandya has been instrumental in aligning the brand with young and vibrant fashion consumers, acknowledging the unique rapport he shares with India's youth.

With a solid growth trajectory, The Souled Store plans to leverage Pandya's investment to enhance its product offerings and expand its retail presence. The company aims to accelerate its creative collaborations, bringing fresh fashion trends to its expanding user base both online and offline through its over 30 retail locations in India.

(With inputs from agencies.)