Pulse Ka Pandal: A Viral Festive Celebration Online

India's favorite candy, Pass Pass Pulse, by DS Group, announces the 'Pulse Ka Pandal' campaign. This interactive digital initiative allows participation in diverse Indian festivals through a microsite. Activities include AR filters and games, enhancing participants' festive experiences and offering online gift vouchers.

Pass Pass Pulse, India's beloved candy with a tangy twist from the DS Group, launches the 'Pulse Ka Pandal' campaign, bringing festive joy online. This annual campaign celebrates India's cultural diversity with an interactive microsite.

The microsite offers activities like AR filters and gamified experiences. From Garba in the west to Ramleela in the north, the festivities provide a digital celebration for festivals across India. Participants can win online gift vouchers, ensuring a more engaging experience.

DS Group's General Manager, Marketing, Confectionery, Mr. Ashish Bhargava, highlights the campaign's aim to enhance festive excitement. Additionally, DS Group continues its legacy as a leading FMCG conglomerate in India and internationally, maintaining its No. 1 position in the hard-boiled candy market since 2015.

(With inputs from agencies.)