The Body Shop's 'Spark A Change 2.0': Redefining Festive Gifting and Social Impact

The Body Shop has launched 'Spark A Change 2.0,' expanding their partnership with Plastics for Change to offer sustainable gifting options this festive season. Featuring actress Diana Penty, the campaign supports waste collectors and promotes ethical beauty. They've also initiated a donation drive for e-tricycles to aid collectors.

The Body Shop has unveiled 'Spark A Change 2.0,' a fresh initiative expanding their award-winning campaign in partnership with Plastics for Change. This launch, featuring actress Diana Penty, marks five years of impactful collaboration to enhance sustainable and ethical beauty practices.

This festive season, The Body Shop promotes joy through bright, inclusive gifting options made from recycled materials, reinforcing their commitment to social good. The initiative invites consumers to participate in a donation drive, supporting waste collectors with e-tricycles for sustainable livelihood enhancement.

The collaboration has improved the lives of over 2,000 waste collectors, predominantly women, by providing fair trade opportunities. The Body Shop's longstanding ethos of environmental sustainability is exemplified through this campaign, demonstrating a business model that benefits both communities and the planet.

(With inputs from agencies.)