Pujoy Pulse Campaign: Reviving Durga Puja's Cultural Splendor

The Pujoy Pulse Campaign by DS Group collaborates with TV9 Bangla to enhance Durga Puja celebrations through immersive storytelling, cultural engagement, and unique activations. The campaign introduces Pulse Golmol, a nostalgic treat, and features AI-driven videos and personal stories from artisans and influencers across Bengal to connect generations.

The DS Group, in collaboration with TV9 Bangla, presents the eagerly anticipated Pujoy Pulse Campaign, a celebration designed to enhance the cultural connection of Durga Puja through innovative storytelling and community engagement. This year's edition introduces the delightful Pulse Golmol, a fusion of tangy Imli flavors reminiscent of childhood memories.

The campaign aims to deepen the emotional bond with audiences by sharing lesser-known traditions and origins of Durga Puja through AI-generated videos. These videos offer a captivating narrative exploring Durga's mythological story and will be featured on TV9 Bangla and digital platforms, creating a rich digital experience for viewers.

Adding to the festive fervor, the campaign includes a series of interviews capturing personal stories from artisans, historians, and influential families. The Pujoy Pulse roadshow, traveling through 22 towns, promises community engagement with activities encouraging women's participation. The initiative underscores DS Group's commitment to celebrating Bengal's cultural ethos.

(With inputs from agencies.)