Vikrant Massey Joins Campus for Bold Autumn-Winter Fashion
Campus Activewear announces Indian actor Vikrant Massey as the face for its Autumn-Winter 2024 collection, blending his personal style with the brand's athleisure ethos. This collaboration highlights a shared commitment to versatility and authenticity, appealing to the modern, style-conscious youth who value individual expression and comfort.
- Country:
- India
In a strategic move to capture the attention of fashion-forward youth, Campus Activewear has announced the renowned Indian actor Vikrant Massey as the face of their Autumn-Winter 2024 collection.
This collaboration is expected to resonate with the youth, given Massey's own journey from television to the silver screen mirrors that of Campus turning into a sportswear giant.
The collection, designed with modern aesthetics and comfort, aims to appeal to today's multifaceted, stylish young adults who value individuality, much like Vikrant Massey himself.
(With inputs from agencies.)
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