New Balance Steps into Chennai's Retail Scene with First Store at Phoenix

New Balance has launched its first store in Chennai at Phoenix Palladium as part of its expansion strategy in India. The store offers a range of high-quality footwear and apparel, blending sports and fashion. Radeshwer Davar highlighted that this milestone strengthens New Balance's presence in India.

Chennai, Tamil Nadu – New Balance, renowned for its excellence in running shoes and fashion-forward style, has inaugurated its first store at Phoenix Chennai. This move marks a strategic expansion in India, enabling the brand to forge closer ties with its audience and enhance its market presence.

The Phoenix Chennai store promises to elevate the shopping experience for city dwellers by offering access to premium footwear, apparel, and accessories. With selections tailored for fitness buffs and fashion icons alike, it features innovative technologies such as Fresh Foam X and FuelCell, alongside iconic designs like the 1080, 550, 2002R, and 574.

Radeshwer Davar, New Balance India's Country Manager, expressed excitement about the launch, citing the city's unique blend of sports and culture as ideal for the brand. With this new outlet, New Balance aims to invite Chennai's residents to explore and enjoy the distinctive New Balance experience.

(With inputs from agencies.)