Skoda Auto Volkswagen India's 'Curiosity Fuel' Project Revolutionizes Coffee Supply Chain

Skoda Auto Volkswagen India launches the 'Curiosity Fuel' project, partnering with Coorg coffee planters to supply Indian coffee to European markets. The initiative aims to support local farmers, eliminate intermediaries, and foster community development, reflecting the company's commitment to environmental responsibility and community empowerment.

Skoda Auto Volkswagen India (SAVWIPL) announced on Tuesday its partnership with coffee planters in Coorg, Karnataka, to launch the 'Curiosity Fuel' project. This initiative aims to supply Indian coffee directly to the European markets.

According to a company statement, nearly 25 tonnes of Coorg coffee have already been shipped to facilities in the Czech Republic.

India, the world's eighth-largest coffee producer, boasts an export value of close to USD 1.25 billion. Recognizing India's rich coffee heritage, Skoda Auto Volkswagen has chosen to directly source coffee to support family-owned farms in Coorg.

The initiative seeks to redefine the coffee supply chain by engaging directly with local farmers and eliminating multiple intermediaries.

Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India, stated, "By bridging the gap between Coorg's coffee planters and our global operations, we're fostering community development. This initiative exemplifies our belief that true progress in the automotive sector must encompass environmental responsibility and community empowerment. It's about creating a symbiotic relationship between our industry and India's rich agricultural heritage."

(With inputs from agencies.)