Debate Over Surrogate Advertising and Tobacco Promotion at Green Park Stadium

The Uttar Pradesh Cricket Association (UPCA) has significantly reduced advertising space for tobacco brands at Green Park Stadium during the ongoing India vs. Bangladesh cricket match. While indirect advertising remains, the UPCA claims only mouth fresheners are being promoted. The issue has reignited discussions on surrogate advertising amidst India's stringent anti-tobacco regulations.

The Uttar Pradesh Cricket Association (UPCA) has significantly reduced the advertising space for tobacco brands at Green Park Stadium during the second Test between India and Bangladesh. Kanpur, known for its production of pan masala, usually showcases numerous advertisements for these products.

Previously dominant brands like 'Shikhar' and 'Shuddh Plus' are now limited mostly to spectator stands, while non-tobacco products, such as tyres and spices, take up other advertising spots. Sanjay Kapoor, the venue director, insists the brands are only promoting mouth fresheners, not pan masala.

The debate on surrogate advertising has resurfaced, considering the Cigarettes and Other Tobacco Products Act (COTPA) of 2003 restricts direct and indirect promotion of tobacco. BCCI and the union health ministry have issued advisories against such practices, urging associations to act responsibly. However, the revenue shortfall from reduced tobacco advertising is noticeable, marking a significant shift in the stadium's advertising landscape.

(With inputs from agencies.)