JK Lakshmi Cement Renews Partnership with Cricket Star Rohit Sharma

JK Lakshmi Cement has renewed its successful partnership with cricket superstar Rohit Sharma as its brand ambassador. This association continues to reflect the shared values of excellence and reliability between the cement brand and the cricketer. With Rohit Sharma, JK Lakshmi Cement aims to reinforce its market position and connect deeply with consumers.


Devdiscourse News Desk | New Delhi | Updated: 23-09-2024 14:19 IST | Created: 23-09-2024 14:19 IST
JK Lakshmi Cement Renews Partnership with Cricket Star Rohit Sharma
Rohit Sharma
  • Country:
  • India

JK Lakshmi Cement (JKLC), a prominent cement manufacturer in India, has renewed its partnership with cricket icon Rohit Sharma, continuing his role as the brand's ambassador. The announcement underscores the brand's commitment to excellence and the shared values that both JKLC and Sharma represent.

Rohit Sharma, recognized for his leadership and consistency in cricket, aligns perfectly with JKLC's core values of strength, reliability, and excellence. His prior association with the brand has yielded significant success, resonating with consumers and stakeholders. Mr. Arun Shukla, President and Director of JK Lakshmi Cement, expressed satisfaction with the continued partnership, emphasizing Sharma's contribution to strengthening the brand's consumer connection.

Represented by RISE Worldwide, Rohit Sharma shared his enthusiasm for the renewed collaboration. He praised JKLC's commitment to quality and innovation, reflecting his own approach to life and cricket. The ongoing partnership promises to enhance brand visibility and consumer trust, contributing to overall business growth.

(With inputs from agencies.)

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