NR Group's Cycle Pure Agarbathi Wins Silver for Sports Marketing at IMA South Awards 2024

NR Group, known for Cycle Pure Agarbathi, was awarded Silver for Best Use of Sports or eSports Marketing at the IMA South Awards 2024 in Bengaluru. The award recognized the 'CYCLE PURE AGARBATHI X CRICKET' campaign and underscored the brand's commitment to connecting with cricket fans and supporting young cricketers through initiatives like the Mysore Warriors.

NR Group, the manufacturer behind Cycle Pure Agarbathi, received the prestigious Silver award for Best Use of Sports or eSports Marketing at the IMA South Awards 2024. The ceremony took place at the Taj MG Road, Bengaluru, and celebrates achievements in corporate and marketing initiatives in South India.

Accepting the award was Mr. Amarnath Dutta, Chief Sales and Marketing Officer of N. Ranga Rao and Sons. The recognition was for the 'Manufacturers and Marketers of CYCLE PURE AGARBATHI X CRICKET' campaign, highlighting the brand's innovative approach to sports marketing and its efforts to engage with cricket fans. The campaign is part of the company's extensive support for cricket, including the establishment of the Mysore Warriors to nurture young talent in Karnataka.

The Mysuru-based NRRS was founded in 1948 by Shri N. Ranga Rao. The group has since diversified into multiple sectors and remains committed to social responsibility through its charity arm, NR Foundation. Today, managed by the third generation of the Ranga family, NR Group continues to be a leading force in fostering local sports talent and community spirit.

(With inputs from agencies.)