Label Nitya Bajaj Revives Ajrakh in Glamorous Coastal Dream Sequence for Devara

Label Nitya Bajaj merges traditional Ajrakh with modern glamour in the song 'Daavudi' from the film Devara. Featuring Janhvi Kapoor and Jr. NTR, the designs blend heritage with cinematic aesthetics. Designer Nitya Bajaj incorporates coastal elements and innovative techniques to create elegant, dynamic outfits for the energetic dance sequences.

Label Nitya Bajaj has seamlessly merged traditional Ajrakh with modern glamour in the vibrant dream sequence of the song 'Daavudi' from the South Indian film Devara. Featuring popular actors Janhvi Kapoor and Jr. NTR, the film's outfits blend rich heritage with contemporary aesthetics, bringing a visually captivating coastal theme to life.

Designer Nitya Bajaj reimagined Janhvi Kapoor as a village girl turned coastal princess, infusing the ancient Ajrakh craft with modern elements such as braiding, raw edging, and asymmetric hemlines. The designs, recognized by India's Ministry of Culture, use luxurious fabrics and sea-inspired details to enhance the dynamic dance sequences.

With Janhvi Kapoor playing a crucial role in refining these looks, the collection includes asymmetric skirts, dhoti pants, and embellished blouses, along with Jr. NTR's cowl-draped dhoti pants and ornate belts. Label Nitya Bajaj's modern take on Ajrakh firmly places them at the intersection of fashion and film.

(With inputs from agencies.)