Archies Redefines Retail With Quick Commerce & Global Expansion

Archies, a legacy brand in the social expression industry, is adapting to the fast-paced retail landscape by venturing into quick commerce. Achieving Rs. 6 crores in sales last year via platforms like Blinkit and Swiggy Instamart, it aims for Rs. 15-18 crores by FY 2025. The company also plans to expand internationally, especially in regions with a significant Indian diaspora, and to strengthen its presence in domestic markets through new stores and digital channels.

Archies, a venerable name in the social expression industry, is boldly entering the quick commerce sector. With Rs. 6 crore in sales last year through platforms like Blinkit and Swiggy Instamart, the brand targets Rs. 15-18 crore for FY 2025, aiming for a remarkable 150%-180% growth.

In a strategic pivot, Archies eyes international expansion, targeting markets with substantial Indian populations such as the Middle East, UK, Canada, and Southeast Asia. The brand intends to leverage channel partners to bridge cultural and emotional gaps, aiming to extend its legacy globally.

Domestically, Archies plans to open 15-20 new stores in North India, enhance its online presence via major e-commerce platforms, and bolster its Print and Pack division. With an expected Rs. 30 crore revenue by FY 2025, Archies strives to blend sentimentality with rapid consumer demands.

(With inputs from agencies.)