Simply Fresh Unveils Heartwarming Ganesh Chaturthi Campaign

Simply Fresh, part of BN Group, launched a touching brand film titled 'Bappa Hi Batayenge' to celebrate Ganesh Chaturthi. The campaign captures the festival's spirit and emphasizes the cultural significance of welcoming Lord Ganesha. It has been promoted across various social media platforms to engage and resonate with Indian audiences.

Simply Fresh, the flagship brand of BN Group, has debuted a heartwarming brand film titled 'Bappa Hi Batayenge', celebrating the essence of Ganesh Chaturthi.

According to Kiran Giradkar, Group Chief Marketing Officer, the campaign is a reminder of the unique guest-host relationship symbolized during the festival. It highlights why this festival is celebrated for varying durations, embodying the term 'Atithi' in a special way.

The campaign, shared across Instagram, Facebook, LinkedIn, YouTube, and X, invites users to participate with #BappaHiBatayenge, fostering community and cultural values.

(With inputs from agencies.)