Ultra Media & Entertainment Announces Rs 500 Crore Investment for OTT Expansion

Ultra Media & Entertainment Group announced a Rs 500 crore investment to drive growth and expand its content portfolio. The investment will support the launch and enhancement of its OTT platforms, including Ultra Play and Ultra Gaane. The group aims to provide a unique digital experience while boosting revenue.

Ultra Media & Entertainment Group on Thursday revealed a significant Rs 500 crore investment aimed at driving growth and expanding its content portfolio.

The initiative includes the launch of two new over-the-top (OTT) platforms, Ultra Play and Ultra Gaane, as part of their ambitious growth strategy.

This investment will further enhance the existing Marathi platform, Ultra Jhakaas, with Rs 250 crore dedicated to content acquisition, Rs 200 crore for new content production, and Rs 50 crore for marketing and technological advancements.

(With inputs from agencies.)