Alia Bhatt Joins L'Oréal Paris as Global Brand Ambassador

L'Oréal Paris has announced Indian actress Alia Bhatt as their new global brand ambassador. Alia, known for her diverse roles and acclaimed performances, will start appearing in campaigns from September 2024. She aims to promote inclusivity and women's empowerment, aligning with the brand’s core values.

Mumbai, Maharashtra, India – In a landmark announcement, L'Oréal Paris has named Alia Bhatt, the award-winning Indian actress, as their new global brand ambassador. Alia will join the esteemed group of spokespersons including Viola Davis, Jane Fonda, and Camila Cabello.

"At L'Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. Her global platform and role as a producer pushing for inclusivity make her the perfect ambassador for female talent and entrepreneurship," said Delphine Viguier-Hovasse, L'Oréal Paris Global President.

Expressing her excitement, Alia Bhatt stated, "I am thrilled to join the L'Oréal Paris family. The brand's commitment to women's empowerment resonates deeply with me. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women."

Alia Bhatt has carved a successful career in cinema, with recent projects placing her among the top actresses in India. She has over 85 million Instagram followers and uses her influence to advocate for environmental and social progress. Her sustainable clothing brand, Ed-a-Mamma, reflects her commitment to conscious living.

L'Oréal Paris, a leader in the beauty industry, has a rich history of empowering women and promoting an inclusive world. Their association with Alia Bhatt aims to further these values and inspire women globally.

(With inputs from agencies.)