Times Metro’s AR Twist: Celebrating Janmashtami with Baby Krishna

The Times Metro Supplements embraced an innovative AR-based approach to celebrate Janmashtami by bringing Baby Krishna to life. The 43 editions of this supplement captured Krishna's playful spirit, using a QR code to introduce a 3D Baby Krishna, delighting readers and blending tradition with technology.

The Times Metro Supplements have adopted a groundbreaking approach to mark Janmashtami, the festival celebrating the birth of Lord Krishna, by bringing his playful spirit to life through their newspapers.

Utilizing Augmented Reality (AR), readers could scan a QR code to see a 3D baby Krishna frolic on their pages, blending creativity with interactivity. This unique venture is part of their commitment to make print media both engaging and innovative.

The campaign was widely promoted across print, digital, and social media platforms, with actors portraying Lord Krishna participating in the promotion to elevate the celebration. Sivakumar Sundaram, CEO of Publishing at Bennett, Coleman & Co. Ltd., highlighted the campaign's success in merging tradition with cutting-edge technology.

(With inputs from agencies.)