Tasva's Grand Launch: Redefining Men's Fashion in Hyderabad

Tasva, a premier Indian wear brand by ABFRL and designer Tarun Tahiliani, has inaugurated its flagship store in Himayatnagar, Hyderabad. Spanning 4,823 sq ft, the store blends traditional craftsmanship with modern design, offering a unique shopping experience. The launch featured celebrity Naga Chaitanya and showcased festive and wedding collections.

Tasva, a premier Indian wear brand launched by ABFRL in collaboration with designer Tarun Tahiliani, has inaugurated its flagship store in Himayatnagar, Hyderabad. Spanning 4,823 square feet, the new store is situated in one of Hyderabad's prime locales and aims to become the ultimate destination for men's fashion.

The grand opening was graced by Hyderabad's celebrity Naga Chaitanya, along with Tarun Tahiliani, who serves as Tasva's Chief Design Officer. The event showcased a blend of celebrity glamour and design excellence, making it a memorable occasion. Naga Chaitanya highlighted the store's importance, stating that Tasva combines tradition and modern style, offering designs that resonate with Hyderabad's rich heritage.

Designed to reflect the evolving tastes of modern Indian men, the store harmonizes earthy wood and brass with contemporary aesthetics. The festive collection includes vibrant kurta sets and modern silhouettes, while the wedding collection features luxurious sherwanis and intricately detailed attire. Tasva aims to make high-quality Indian wear accessible, evident in its commitment to combining tradition with modernity.

(With inputs from agencies.)