Celebrate Raksha Bandhan with Archies' 'Rishte Jazbaton Ke' Campaign

Archies, the well-known gifting brand, launches a digital campaign titled 'Rishte Jazbaton Ke' for Raksha Bandhan. The campaign cherishes the bond between siblings and features diverse, personalized gifts. Executive Director Varun Moolchandani expresses excitement about celebrating the timeless ties of love that highlight the festival.

Archies, the iconic gifting brand, has unveiled a new campaign video titled 'Rishte Jazbaton Ke' to celebrate Raksha Bandhan. The campaign, launched digitally, aims to honor the cherished bond between siblings.

The video captures the love, affection, and rituals associated with the festival, showcasing how Archies' wide range of personalized gifts can make the occasion memorable. From Rakhi hampers to customized keepsakes, each product is designed to strengthen sibling relationships.

Varun Moolchandani, Executive Director of Archies, remarked, 'We hope our campaign and curated range of gifts bring joy and lasting memories for siblings everywhere.' Whether near or far, Archies ensures every brother and sister can express their love uniquely.

(With inputs from agencies.)