Khushi Advertising Revolutionizes OOH Campaign for 'Kalki 2898 AD'

Khushi Advertising has launched an innovative marketing campaign for the upcoming movie 'Kalki 2898 AD'. The campaign leverages a mix of traditional, digital, and ambient advertising across major Indian cities, featuring unique elements such as anamorphic displays and dynamic installations to maximize visibility and engagement.


PTI | India | Updated: 28-06-2024 12:06 IST | Created: 28-06-2024 12:06 IST
Khushi Advertising Revolutionizes OOH Campaign for 'Kalki 2898 AD'
AI Generated Representative Image
  • Country:
  • United States

Khushi Advertising has embarked on a groundbreaking marketing initiative for the much-anticipated film 'Kalki 2898 AD'. This campaign seamlessly integrates ambient, digital, and traditional OOH (Out of Home) marketing strategies, combining elements of mythology and futurism.

Spanning 366 units across key Indian markets like Delhi NCR, Mumbai, Pune, Ahmedabad, Kolkata, and Lucknow, the campaign employs innovative approaches including anamorphic displays and pop-out hoardings. Highlights include a dynamic installation at Mahim Causeway showcasing rotating cut-outs of stars Prabhas, Deepika, and Amitabh Bachchan.

The campaign ensures maximum visibility and engagement through diverse media touchpoints, both online and offline. Vyjayanthi Movies' producer Swapnadutt Chalasani and Khushi Advertising CEO Vishnu Telang praise the campaign for amplifying the futuristic narrative of 'Kalki 2898 AD' and setting industry benchmarks in OOH advertising.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

Give Feedback