Guthli Returns: Red FM's Campaign to Empower Farmers

Red FM's 'Guthli Returns' campaign successfully spanned five weeks across Maharashtra and Gujarat, focusing on mango seed collection to support impoverished farmers. The initiative saw contributions from citizens, schools, and businesses, highlighting urban-rural connectivity and culminating in a significant social impact.

Mumbai, Maharashtra, India (NewsVoir) — India's leading private radio and entertainment network, Red FM, has announced the success of 'Guthli Returns'—a five-week campaign conducted across Maharashtra and Gujarat in collaboration with Mission Mango. The initiative aimed to support farmers and empower them to safeguard their future through mango cultivation.

'Guthli Returns' mobilized the community to collect mango seeds, transform them into saplings, and donate them to farmers living below the poverty line. Engaged listeners visited Red FM stations or sent their contributions via courier. The Rotary Club of Mumbai pledged an additional 1,500 seeds to the initiative, while an eight-month pregnant woman in Thane and Mahim organized 50 volunteers to contribute 5,000 seeds. RJ Malishka and listeners even traveled to Murbad to engage directly with farmers, hosted by the local agriculture department.

A group from Nashik dispatched a truckload of 1 lakh seeds, significantly boosting the collection efforts. Schools and colleges joined the cause, contributing thousands of seeds. Additionally, businesses like Madhuban restaurant and Meetha by Radisson Hotels pledged 3,000 and 5,000 seeds respectively. The Municipal Commissioner of Navi Mumbai adopted the campaign, promising widespread participation and an additional 1 lakh seeds.

Speaking on the success, Nisha Narayanan, Director & COO of Red FM and Magic FM, said, 'As the name suggests, 'Guthli Returns' was a Red FM initiative to give back to the farmers. Although urban life may have distanced us from our agricultural roots, this campaign aimed to bridge that gap, evoke responsibility in Indian citizens, secure the future of our farmers, and save our beloved national fruit, mango, from potential extinction.' She added, 'We are ecstatic to report that with the support of Indian citizens, we've been able to make a tangible difference in saving farmers, their livelihoods, and our mangoes. We are immensely proud of the nation for contributing to Guthli Returns and working together for a greater cause and social change.'

About 93.5 Red FM: Red FM emerges as India's largest radio channel and one of the leading entertainment networks. With a philosophy of being hyper-local and hyper-vocal, the brand resonates deeply with millennials. Leveraging a two-decade-old legacy and a massive footprint of 69 radio stations nationwide, Red FM creates original podcasts, digital shows, and on-ground events, while championing independent music and truthful expression. The station has earned over 663 awards, cementing its status as the BEST BRAND, BEST FM STATION, and home to the BEST RJs in the country.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)