Radio City Teams Up with MS Dhoni and Citroen to Rally Support for Team India

Radio City partners with Citroen and cricket legend MS Dhoni to support Team India. The collaboration aims to create the largest superfan team and collect the most cheers for Team India across 24 cities, setting a record in the India Book of Records.


PTI | Mumbai | Updated: 22-06-2024 12:31 IST | Created: 22-06-2024 12:31 IST
Radio City Teams Up with MS Dhoni and Citroen to Rally Support for Team India
MS Dhoni
  • Country:
  • India

Radio City, a premier Indian radio network, has announced a noteworthy collaboration with Citroen and cricket icon MS Dhoni to rally support for Team India. This strategic partnership aims at forming the largest superfan team, collecting cheers from 24 cities, and setting a new India Book of Records milestone.

Citroen, renowned for its advanced automotive technologies and distinctive driving experience, joins hands with MS Dhoni to channelize the zeal of Indian cricket fans. Dhoni, a cricketing luminary and auto enthusiast, shares Citroen's core values of quality and performance.

Radio City will lead the campaign with boots-on-the-ground activations, leveraging their extensive radio and digital platforms to garner mass support. As Citroen C3 Aircross SUVs brandishing Dhoni's likeness tour major cities, fans can cheer for Team India and win exclusive Dhoni-signed memorabilia.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)

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