Hard Rock International's Unilateral Move Shakes Indian Market

JSM Group challenges Hard Rock International's decision to terminate franchise agreements and close ten cafes in India, labeling the move as 'unilateral and illegal.' Despite the announcement, Hard Rock Cafes in India will continue to operate pending a court's binding order.

JSM Group, the Indian partner of Hard Rock International, has strongly condemned the Florida-based company's sudden decision to terminate franchise agreements in India and close ten Hard Rock Cafes, describing the act as 'unilateral and illegal.'

The move has sparked controversy as the JSM Group insists the closures are unfounded and beyond contractual obligations, without a supporting court order. The partner group states the cafes will remain open unless directed otherwise by a court of appropriate jurisdiction.

While evaluating legal options, JSM Group prioritizes supporting employees, customers, and stakeholders in India. Hard Rock International confirmed the termination, which drastically reduces its footprint across major Indian cities; however, it did not disclose underlying reasons.

(With inputs from agencies.)