African coffee’s demand in China creates huge market potential for African countries

The constant rising demand for African coffee in various parts of China presents huge market potential for coffee producing countries in Africa.

According to the statement given by Ishak Lukenge, Chairman of African Fine Coffees Association on February 15, Chinese interest in the coffee produced in the overall African region is a great opportunity for the (African) nations to augment coffee trade volumes to China.

China’s large ‘coffee-consuming market’ will help the African countries to diversify its coffee sales and spur production and generate more revenues, Lukenge said at the 17^th African Fine Coffees Conference and Exhibition in Rwanda’s capital city Kigali, as reported by Xinhua.

China, with its big population, offers a base for product demand and business opportunity for Africa exports, said the chairman. China is not just offering investment, infrastructure and financial support to African countries, but now also offering its market, said Lukenge. He encouraged African coffee producing countries to enter into joint ventures with partners in China to penetrate the market, thus expanding coffee exports to China.

The conference that runs from February 13 to 15 brings together more than 600 delegates, including 65 exhibitors from across Africa and beyond to discuss ways to raise the quality and competitiveness of the coffee produced in Africa.

Its members include the Democratic Republic of Congo, Rwanda, Cameroon, Burundi, Ethiopia, Uganda, Kenya, Malawi, South Africa, Tanzania, Zambia and Zimbabwe.

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