KMF to Launch 'Nandini' Milk in Haryana Expanding Northern India Presence

The Karnataka Cooperative Milk Producers Federation (KMF) plans to launch 'Nandini' cow milk in Haryana, expanding its presence in North India where it is already available in Uttar Pradesh, Uttarakhand, and Rajasthan. The Federation seeks to strengthen its distribution network and create awareness through the 'Har Ghar Nandini' campaign.

The Karnataka Cooperative Milk Producers Federation (KMF) has announced plans to roll out its 'Nandini' cow milk brand in Haryana, marking an expansion of its footprint in the North Indian market.

With an existing presence in states like Uttar Pradesh, Uttarakhand, and Rajasthan, KMF's North India Head, Amit Singh, confirmed the move as part of an effort to fortify their distribution network across the region.

At a recent meeting with local distributors, KMF emphasized their 'Har Ghar Nandini' campaign, aiming to build brand awareness. The Sasni plant in Uttar Pradesh and the Rohtak plant in Haryana will play pivotal roles in processing and packing the milk products.

(With inputs from agencies.)