Axis Max Life Revolutionizes Advertising with 3D Anamorphic Displays

Axis Max Life Insurance Ltd. has innovated Out-of-Home advertising with a 3D anamorphic display in Bangalore's Garuda Mall. The ‘Double Bharosa’ campaign, spanning multiple cities, combines digital and real-world engagement, enhancing brand visibility and consumer interaction. The campaign capitalizes on India's cricket success to deepen trust and engagement.

Axis Max Life Insurance Ltd. has sparked a major shift in Out-of-Home advertising with their irresistible 3D anamorphic display at Bangalore's Garuda Mall. This eye-catching presentation brought the 'Double Bharosa' concept vividly to life, strengthening the brand's promise of trust and protection and captivating the audience's attention.

Capitalizing on this breakthrough, Axis Max Life rolled out the campaign across over 200 sites in 20 cities, merging groundbreaking technology with engaging activations. In Mumbai, they commandeered the streets with ten branded double-decker buses, maximizing brand recall and visibility. A mixed reality element was also unveiled at more than 45 sites, including bus shelters and metro stations.

Aligned with the cricket season and India's ICC Champions Trophy victory, this digital innovation empowered commuters to interact with brand ambassadors Rohit Sharma and Ritika Sajdeh. Through scanning QR codes, fans could take virtual photos, creating a personalized brand experience. The extensive 'Double Bharosa' campaign covered print, TV, digital, and on-ground activities, effectively amplifying the brand's message of trust and security.

(With inputs from agencies.)