Nestlé's Air Fryer Revolution: Maggi Expands Culinary Horizons

Nestlé is expanding its Maggi Air Fryer product range in the UK and Malaysia to meet the growing popularity of air fryers. New recipe mixes and coatings aim to offer exciting flavors and crispiness, leveraging Nestlé's culinary expertise to enhance modern cooking solutions globally.

Nestlé is stepping up its game to cater to the burgeoning appetite for air fryer meals with the expansion of its Maggi Air Fryer product range in the United Kingdom and Malaysia. The enhancements come as air fryers rise in popularity, with a significant portion of households globally adopting this quick-cooking appliance.

In the UK, where air fryers rank as the third most used cooking device, Nestlé has launched three new Maggi Air Fryer Crispy Coating mixes. These novel coatings are crafted to ensure perfect crispiness, meeting the demands of consumers who own air fryers. Simultaneously, in Malaysia, Nestlé is introducing a Satay variant within its Maggi Air Fryer series, aiming to offer an authentic flavor in two easy steps.

This strategic expansion aligns with Nestlé's objective to support modern cooking. Innovative recipe mixes designed by Nestlé chefs combine sensory expertise with local flavor trends. As part of its growth strategy, Nestlé envisions its modern cooking solutions to generate substantial sales by 2025.

(With inputs from agencies.)