Boost Your Diet with Promilk: Mother Dairy's Protein-Rich Revolution

Mother Dairy unveils 'Promilk', a protein-rich milk aiming to combat protein deficiency in Delhi-NCR. At Rs 70 per litre, Promilk offers 30% more protein than standard milk. Available in 500 ml and one-litre packages, it's set to expand alongside other 'Pro' products like curd and paneer.

Mother Dairy has introduced a new protein-rich milk product, Promilk, targeting the vast protein deficit among consumers in Delhi-NCR. Priced at Rs 70 per litre, the product contains 40 grams of protein per litre, alongside essential vitamins A and D, and is available in convenient packaging.

At the launch event, Managing Director Manish Bandlish underscored the importance of protein in a balanced diet, highlighting that a significant percentage of Indians are unaware of their nutritional needs. Promilk offers a solution with 30% more protein than standard milk, maintaining familiar taste and aimed to meet daily dietary requirements.

The initial distribution goal is 50,000 litres daily, with plans for geographical expansion based on consumer response. Additionally, Mother Dairy plans to expand its product range with curd and paneer under the 'Pro' line within three months, leveraging its wide network of farmers and retail outlets.

(With inputs from agencies.)