India’s Sales Job Market Sees Transformative Growth in Modern Channels

India's sales job market underwent a transformation in 2024, marked by a 34% increase in modern sales channels such as telecalling and business development, while traditional sales jobs faced decline. The shift to digital has led to significant opportunities for women and increased job postings in urban areas.

According to a recent report, India's sales job market has experienced significant changes in 2024, with modern sales channels like telecalling and business development seeing a 34% rise in employment opportunities. Companies are gradually shifting focus to digital, moving away from traditional sales roles.

The report by WorkIndia highlighted a 17% overall job growth in the sales industry year-on-year. While telecalling and business development roles surged, traditional sales roles witnessed a slight decline. In particular, telecalling recorded a 22% year-on-year increase in job postings, and business development roles surged by 80%.

As the industry undergoes transformation, areas like Bengaluru and Mumbai lead the hiring boom, showing strong demand for skilled professionals. The shift also marks a significant opportunity for women's participation, as telecalling and business development roles recorded substantial growth in female hiring, underscoring inclusivity in the modern sales landscape.

(With inputs from agencies.)