Zupee Elevates IPL 2025 Excitement with 'Extra Winnings' Campaign

Zupee partners with the IPL to launch its 'Extra Winnings' campaign, featuring the 'Laga Chakka Toh Inaam Pakka' offer. The initiative integrates live match moments with real-time rewards, engaging fans with cricket legends and enhancing the gaming experience through media and creative innovation.

Zupee, India's prominent skill-based gaming platform, is infusing new excitement into IPL 2025 with its 'Extra Winnings' campaign. The highlight of the campaign is the 'Laga Chakka Toh Inaam Pakka' offer, which enriches the experience for sports enthusiasts nationwide. In both cricket and Ludo, hitting a six revamps the dynamics, adding layers of excitement and success, with Zupee Ludo embracing the 'Super 6' moment, transforming every six into a rewarding chance on the Zupee Ludo app.

As an Associate Sponsor of IPL on Star Sports, Zupee presents an innovative fan engagement strategy where media integration, creative strategies, and product innovation converge to provide a truly immersive experience. The initiative ensures that every six during live IPL matches triggers a virtual cricket ball on the Zupee app, giving users access to thrilling rewards, exclusive bonuses, and special prizes in real time. By commandeering the 'Super 6' moment, Zupee smartly exploits contextual messaging, real-time in-app rewards, and heightened brand visibility to drive engagement and recall.

To amplify the campaign's resonance, Zupee has enlisted cricket legends such as Harbhajan Singh, K. Srikanth, alongside celebrated sports presenter Jatin Sapru, to captivate and entertain audiences through a series of relatable, humorous ad films that honor the spirit of cricket. These films cleverly draw parallels between key cricketing moments and the thrill of playing online Ludo, establishing Zupee as the go-to platform for ardent fans. Whether celebrating a six, anxiously awaiting a toss, or enduring a rain delay, fans can keep the thrill alive by playing on Zupee.

A spokesperson for Zupee remarked on the campaign, stating, "We are delighted to partake in IPL 2025, one of India's most celebrated sports spectacles. Our Extra Winnings campaign enriches fan and participant engagement by transforming actual game moments into thrilling rewards. Through our Laga Chakka Toh Inaam Pakka offer during Super 6 moments, we bring fans closer to the action, underscoring our dedication to providing immersive and rewarding experiences. This partnership epitomizes our vision of marrying entertainment with innovation, making every match more than just a game—it's a chance to win, celebrate, and join something extraordinary."

(With inputs from agencies.)