Korean Air Unveils New Branding Amid Asiana Merger

Korean Air has launched new aircraft livery and branding following its acquisition of Asiana Airlines. The merger creates one of Asia's largest carriers, with a modernized design reflecting minimalist trends. The deal, affected by competition concerns, concluded after more than four years, making Korean Air the 12th-largest carrier globally.

Korean Air has revealed a fresh aircraft livery and corporate branding as part of its strategic merger with Asiana Airlines. This initiative aims to position the airline as one of Asia's major aviation players while adopting a modernized and minimalist design approach.

In December, Korean Air completed its $1.3 billion acquisition of a majority stake in Asiana, planning to integrate it under the Korean Air brand within two years. The rebranding includes a contemporary font and a new color scheme, aligning with current global trends yet preserving the airline's essential identity.

The merger, delayed by over four years due to competitive concerns, marks a significant milestone in the airline sector, positioning the combined entity as the 12th-largest in the world by international capacity. Korean Air also envisions forming a single low-cost carrier through the integration of Asiana's budget airlines with Jin Air, enhancing their market footprint.

(With inputs from agencies.)