Sustainable Sip: Real Bites Juices Pioneering in Recyclable Aluminum Cans

Ball Corporation has partnered with Dabur India Limited to introduce Real Bites juices in recyclable aluminum cans. As part of a sustainable strategy, this launch taps into India's infatuation with healthy drinks, meeting growing demands for eco-friendly packaging. The cans offer extended shelf life and convenient size for consumers.


Devdiscourse News Desk | New Delhi | Updated: 16-12-2024 17:21 IST | Created: 16-12-2024 17:21 IST
Sustainable Sip: Real Bites Juices Pioneering in Recyclable Aluminum Cans
  • Country:
  • India

In a move towards sustainable packaging, Ball Corporation announces a partnership with Dabur India Limited to launch Real Bites juices in recyclable aluminum cans. The initiative aligns with the increasing consumer demand for eco-friendly beverage options in India.

The juice category, experiencing robust growth, is set to expand in volume with new innovative flavors. Real Bites, containing real fruit chunks, offers a unique drinking experience with a shelf life of up to one year. This eco-friendly packaging option aligns with Dabur's commitment to innovation and sustainability.

As consumers shift towards healthy, on-the-go consumption, the use of Ball's aluminum cans provides a sustainable solution. This partnership signifies a pivotal moment for the beverage industry, aligning with global sustainability targets and enhancing market offerings.

(With inputs from agencies.)

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