Mercedes-Benz India's Strategic Price Adjustment Amid Rising Costs
Mercedes-Benz India will hike car prices by up to 3% starting January 2025, due to rising input costs and inflation. The increase ranges from Rs 2 lakh for the GLC to Rs 9 lakh for the Maybach S 680. Current bookings are protected until December 2024.
- Country:
- India
Mercedes-Benz India announced a price increase of up to 3% across its entire range, effective from January 1, 2025, to counter escalating input costs and inflationary pressures. The price adjustment will impact models like the GLC and the high-end Mercedes-Maybach S 680.
The company has faced considerable operational cost pressures in recent quarters due to rising material costs, fluctuating commodity prices, and increased logistics expenses. Mercedes-Benz India's Managing Director & CEO, Santosh Iyer, emphasized the need for this adjustment to maintain financial sustainability.
Flexible financing options will be offered to protect the total cost of ownership for customers with existing bookings until the end of 2024, ensuring a nominal impact on their bottom line amidst these changes.
(With inputs from agencies.)