Amul Expands: European Breakthrough for Iconic Dairy Brand

Amul is set to make its debut in the European market by month-end, starting with Spain. The brand, managed by GCMMF, currently faces non-tariff barriers in exporting to other countries. Amul, owned by 36 lakh farmers, already launched variants in the US, enhancing its global presence.

Amul, the well-known Indian dairy brand, is preparing to enter the European market by the end of this month, according to GCMMF Managing Director Jayen S Mehta.

The company's initial launch will occur in Spain, with plans for expansion throughout Europe. This move follows Amul's recent foray into the US market, targeting the Indian diaspora and Asian populations.

Despite facing non-tariff barriers in other countries, Amul remains optimistic about increasing exports. The brand is owned by 36 lakh farmers and boasts a turnover of Rs 80,000 crore, solidifying its status as a global dairy leader.

(With inputs from agencies.)