The Collective Reopens: Global Luxury Fashion Returns to Chandigarh’s Vibrant Scene

The Collective, a leading luxury fashion brand under Aditya Birla Fashion & Retail Ltd, reopens its boutique in Chandigarh's Elante Mall. Featuring iconic fashion houses, the store embodies modernity and heritage, with celebrity Shanaya Kapoor adding a touch of glamour to the relaunch.

The premier luxury fashion brand, The Collective, has reopened its boutique at Elante Mall, Chandigarh, marking a significant expansion under the prestigious Aditya Birla Fashion & Retail Ltd. This relaunch strengthens the presence of global fashion within North India's style-forward community.

Enhanced by contemporary architectural elements and refined interiors, the store showcases collections from renowned fashion houses, including Moschino Couture and Vivienne Westwood. The glamorous event, graced by celebrity Shanaya Kapoor, mirrored The Collective's luxury ethos, further positioning it as a hub for discerning fashion enthusiasts.

Reflecting on the occasion, Amit Pande, Brand Head at Aditya Birla Fashion & Retail Ltd, emphasized Chandigarh's special place in The Collective's journey. Since its 2013 debut in the city, the brand has aimed to offer an unparalleled shopping experience, blending global trends with local tastes.

(With inputs from agencies.)