Hardik Pandya Becomes Investor in The Souled Store, Aims for Expansion

The Souled Store, a leading lifestyle brand in India, has elevated its collaboration with cricket star Hardik Pandya by having him invest in the company. This strategic move aims to bolster their presence in the Indian fashion scene, with Pandya’s influence expected to drive further growth and innovation.

The Souled Store, one of India's prominent lifestyle brands, has fortified its alliance with cricket star Hardik Pandya, who has taken on the role of an investor. This strategic partnership marks a key milestone for the brand, poised to expand its influence in the Indian fashion industry.

Pandya, serving as The Souled Store's brand ambassador since 2022, expressed enthusiasm about deepening his commitment to the brand. Managed exclusively by RISE Worldwide, Pandya stated, "My journey with The Souled Store has been unique. Evolving from a partnership to something greater has been thrilling, and I'm eager to contribute to this much-loved homegrown label's next chapter."

Vedang Patel, Co-founder of The Souled Store, heralded Pandya's involvement as a boon, epitomizing a 'Made in India' success story. "Hardik embodies our brand values and his insights into youth culture will add immense value as we continue to craft products reflecting individuality and interests," Patel remarked.

Since partnering with Pandya in 2022, The Souled Store has witnessed significant growth. The brand's offline footprint has expanded from 8 to over 30 stores across 15 cities, boasting a 55% CAGR. The collaboration has aligned the brand with youthful vigor, spurring both product and market expansion.

Pandya's presence has not only amplified the brand's visibility but also fostered a robust community of fashion-savvy consumers. With the new investment, The Souled Store aims to escalate product development, broaden its reach, and delve into novel creative partnerships.

(With inputs from agencies.)