Hardik Pandya Invests in The Souled Store, Elevating Brand Synergy

Cricket star Hardik Pandya has expanded his role with The Souled Store to become an investor, strengthening ties with one of India's leading lifestyle brands. This collaboration points to a promising future in fashion, highlighting growth and innovation to meet the evolving needs of young, fashion-forward consumers.

The Souled Store, a prominent name in India's lifestyle and fashion industry, has announced a significant partnership evolution with cricket icon Hardik Pandya, who now takes on the role of investor with the company. This strategic move underscores The Souled Store's mission to augment its presence in the competitive Indian fashion sector.

Hardik Pandya, who has been associated as a brand ambassador since 2022, expressed his enthusiasm for a deeper engagement with the brand. Managed by RISE Worldwide, Pandya remarked on his journey, highlighting the synergy and shared vision with The Souled Store in delivering cutting-edge fashion to India's youth.

Vedang Patel, co-founder of The Souled Store, expressed excitement about Pandya's investment, citing his embodiment of 'Made in India' ethos and his alignment with the brand's youthful spirit. This collaboration aims to strengthen the brand's reach, with a focus on product innovation, expanded retail footprint, and fostering creative consumer engagement.

(With inputs from agencies.)