The Festive Consumer Insights Revolution: Aroscop's Latest Study

Aroscop conducted a comprehensive Indian Festive Shopping Study, receiving over 70,000 responses to analyze consumer behaviors and trends. This data, gathered in eight regional languages, offers marketers nuanced insights into shopping preferences and media behaviors during the festive season, significantly aiding in crafting targeted and effective advertising campaigns.

Aroscop has released its extensive Indian Festive Shopping Study, capturing over 70,000 responses nationwide to unveil shopping trends and behaviors. This September 2024 study, conducted in eight regional languages, offers critical insights into consumer preferences across various demographics.

The study highlights shopping behaviors concerning key categories like smartphones, jewelry, and consumer electronics, illustrating both regional and urban-rural differences. Marketers can leverage these insights to tailor advertising strategies effectively during the festive season.

The data, facilitated by Aroscop's polygon targeting and rural intelligence solutions, equips brands with a powerful tool in understanding and engaging the diverse Indian market. This regional-specific approach promises a significant competitive edge for agencies focusing on rural advertising.

(With inputs from agencies.)