Amazon Business Shines with 134% Growth in Corporate Gifting during Indian Festival

Amazon Business reported a 134% growth in its corporate gifting division during the first ten days of the Great Indian Festival 2024. Kitchenware, tech gadgets, and snack hampers were popular items. This growth underscores the increasing adoption of e-procurement in India, according to Director Suchit Subhas.

Amazon Business has shown remarkable performance, boasting a 134% increase in its corporate gifting sector during the initial ten days of the Amazon Great Indian Festival 2024.

The sale, which began on September 27, 2024, saw a 95% rise in orders and a 107% boost in customer engagement, a testament to the growing trend of online procurement by businesses.

Kitchenware, particularly mixer grinders and juicers, proved the most sought-after gift items, achieving 5.5 times the growth compared to the previous year. Director Suchit Subhas attributes this success to the evolving needs of modern businesses and the convenience offered by e-procurement.

(With inputs from agencies.)