Vakrangee's Bold Step into Apparel: Launches Private Label Collection

Vakrangee Limited dives into the apparel sector with its private label collection via e-commerce channels, tapping into its expansive Vakrangee Kendra network. The pilot phase focuses on trendy and affordable men's clothing, with plans to broaden its consumer offerings. This move strengthens Vakrangee's role as a rural distribution leader.

Vakrangee Limited has made a significant move into the apparel industry, unveiling its own private label under its e-commerce business. The initial pilot phase targets men's fashion, offering trendy and affordable options through an extensive network of Vakrangee Kendra outlets.

This launch is part of Vakrangee's broader strategy to expand its consumer and retail product offerings and leverage the existing franchisee and master franchisee channels. Upon successful completion of the pilot, the ambitious plan is to roll out the initiative across India.

Chairperson Ms. Divya Nandwana emphasized that this venture not only diversifies their product portfolio but also fortifies Vakrangee's status as a pivotal player in India's rural distribution sphere. The company aims to provide comprehensive consumer solutions and uphold its commitment to customer-centric excellence.

(With inputs from agencies.)