Classic Legends Revives Iconic Motorcycle Brands for Premium Market

Classic Legends Pvt Limited, known for bringing back iconic brands like Jawa and Yezdi, is setting its sights on increasing sales in the premium motorcycle market. The company plans to sell 100,000 units annually within the next year, leveraging its stronghold in both domestic and international markets.

Classic Legends Pvt Limited, recognized for revitalizing iconic brands such as Jawa and Yezdi, is targeting higher sales in the premium motorcycle sector, according to a company official.

Having initiated operations in 2019, Classic Legends first reintroduced the Czech brand Jawa, followed by India's Yezdi, and most recently launched the UK brand BSA motorcycles in August.

Co-founder Anupam Thareja, who holds a 20% stake in the company, announced ambitions to sell up to 100,000 units annually in the next year, emphasizing the potential of eastern and northeastern Indian states as vital markets. Additionally, Classic Legends plans to export 15% to 20% of its production from India.

(With inputs from agencies.)