New Balance Steps into Chennai with Flagship Store Launch

New Balance, renowned for running and comfort fashion, launched its first Chennai store at Phoenix Chennai, marking a key step in its India expansion strategy. This new store promises an enhanced shopping experience for local consumers, offering innovative footwear and apparel collections designed for both fitness and fashion enthusiasts.

New Balance, known globally for its excellence in running footwear and comfort fashion, has inaugurated its first store in Chennai at Phoenix Chennai. This launch marks a significant milestone in the brand's strategic expansion across India, aimed at forging deeper connections with its audience and solidifying its market presence nationwide.

The new New Balance outlet, located at one of the city's most popular shopping destinations, is set to enhance the retail experience for consumers. Offering a high-quality range of footwear, apparel, and accessories, the store caters to both fitness aficionados and trendsetters, featuring innovative Fresh Foam X and FuelCell technologies alongside iconic styles such as 1080, 550, 2002R, and 574.

Radeshwer Davar, Country Manager of New Balance India, expressed his excitement regarding the launch, highlighting the cultural and sporting synergy Chennai offers for the brand. "Opening our first Chennai store at Phoenix Palladium is a special milestone in our retail journey, aligning perfectly with our growth aspirations in India," Davar remarked.

(With inputs from agencies.)