Kia India's Electrifying Future: Bridging the Mass Market EV Gap

Kia India is set to launch its first mass market electric vehicle in 2024, aiming to achieve 400,000 annual sales by 2030. With new models like the EV9, Kia focuses on technology, SUV segment growth, and redefining traditional automobile perceptions, while targeting festive sales recovery this year.

Kia India is scheduled to roll out its inaugural mass market electric vehicle in 2024, with an ambitious target of reaching 400,000 annual sales by 2030. This strategic move aims to close in on the brand's second-largest market, South Korea, and further solidify its presence in India, currently its third-largest market globally.

The company recently launched the EV9, priced at Rs 1.3 crore, alongside the Carnival Limousine at Rs 63.9 lakh, both adding to its electric vehicle lineup, while focusing on sustaining sales momentum throughout the festive season.

MD and CEO Gwanggu Lee attributes Kia's recent advancements to the transformative Kia 2.0 strategy, which aims to reimagine traditional automobile perceptions by emphasizing technology, design, and luxury. Meanwhile, Kia India plans to consolidate its position in the sports utility vehicle segment, with plans for new model launches based on market demands.

(With inputs from agencies.)