Government Pursues 'Made in India' Label to Boost Global Brand

The government is exploring a proposal for a 'made in India' label to enhance India's brand identity globally. A high-level committee is reviewing the scheme, aiming to establish India's strong brand image. Quality consciousness is identified as crucial to promoting Brand India, supported by India Brand Equity Foundation (IBEF).

The government is actively exploring a proposal to establish a 'made in India' label, aiming to elevate India's brand presence in global markets, according to an official source.

A high-level committee is currently examining the specifics of this potential scheme. The goal is to create a robust brand identity for India, akin to the well-recognized 'made in Japan' or 'made in Switzerland' labels, which are associated with quality and specific images.

'We aspire to achieve similar recognition for India,' the official elaborated, drawing parallels with Switzerland's reputation for watches, chocolates, and banking systems. The discussions include considerations on whether to target specific sectors such as textiles, where India already has a competitive edge. Experts concur that a focus on quality is essential to promoting Brand India.

Presently, the India Brand Equity Foundation (IBEF), a trust under the Department of Commerce, is tasked with promoting and enhancing international awareness of the 'made in India' label, as well as disseminating knowledge about Indian products and services.

(With inputs from agencies.)