Aristocrat Leisure Limited vs. International Game Technology

Aristocrat Leisure and IGT are famous for their contributions to the iGaming industry. Check out the historical comparison of both providers.

Comparing Aristocrat and International Game Technology in the Global Gaming Industry

The growing popularity of the casino industry can be linked to the contributions of key players. Some of these players have been contributing to the industry for decades. Aristocrat Leisure Limited and International Gaming Technology (IGT) are two good examples of such industry players. These gaming companies have both earned their world-class statuses.

From designing slot machines in physical casinos to excellent online gaming portfolios, Aristocrat and IGT have maintained their relevance. Due to their contributions, the internet is replete with reviews of these industry giants. This piece, however, takes a different route to review and compare the historical backgrounds of both companies.

Introduction to Aristocrat Leisure Limited

Aristocrat Leisure Limited was established in 1953. The software developer has grown to become one of the most influential Australian gaming companies.

Aristocrat has contributed immensely to online and offline gaming. Their games are so popular that they are easily found at expert gaming sites such as Australian Gambling Online.

Popular Aristocrat games that you might have played or heard of include Heart of Vegas, Dragon Emperor, and the Game of Thrones slot. The company is widely celebrated for its unique hardware design and seamless gaming systems.

Aristocrat Leisure Limited currently ranks as the second-largest international manufacturer of slot machines. Thus, it is unsurprising that the company's products have reached over a hundred countries. To maintain the optimal quality of its services, Aristocrat Leisure has administrative and research headquarters in Sydney, Australia. The company also has marketing and development offices in South Africa, Russia, and the United States.

Overview of International Game Technology

International Game Technology (IGT) is a household name in the iGaming industry. The company is the leading slots manufacturer in the world, and its products are highly sought after by top casinos. 

Some of the best IGT games include Wheel of Fortune, Double Diamond, Treasure of Troy, and Cleopatra. Despite its massive success with slots, IGT's portfolio extends beyond slot machines. The company has some of the most in-demand scratchers, table games and video poker.

Since IGT was founded in 1975, it has undergone major administrative changes. It was initially called A-1 Supply when it was launched but was renamed in 1978 to Sircoma. In 1981, the company’s name was changed again to International Game Technology (IGT). In 2015, IGT was acquired by the popular Italian gaming company Gtech for about $6.4 billion. Under the new holding company, IGT has retained its name. It has also continued to contribute its quota to several casinos across the globe.

Aristocrat Leisure Limited vs International Game Technology

Aristocrat Leisure Limited and International Game Technology (IGT) are industry leaders in their own right. However, this comparison is to highlight the performance of each software developer. It also shows their contribution to the gaming industry. Here's an overview of how both companies have performed over the years:

• Gaming Quality: As close competitors, one would expect IGT and Aristocrat to have similar gaming qualities. But it isn’t usually so. The games, themes, and mechanics of both providers differ. However, we can effectively compare the gaming quality of the software developers by reading players’ experiences on review sites. Another way to do this is to check industry ratings. Since IGT is often ranked ahead of Aristocrat, one could conclude that its games are slightly better.
• Partnerships and Reach: Aristocrat has been quite public about its efforts to expand its product portfolio through partnerships. In 1996, the company was listed on the Australian Stock Exchange. In 2020, it announced the $500 million acquisition of Plarium, a social game firm. Aristocrats also made $500 million on-market share buybacks. This was to return some of the $1.3 billion raised in a failed bid for Playtech. On the other hand, IGT has created notable partnerships with tech industry giants like Microsoft. In 2014, IGT's slots 3 King debuted on Microsoft's official website. IGT Slots Bombay is also available on Microsoft's application store with a 3.9 rating.
• Financial Records: In 2023, IGT's financial records show that the company made a revenue of over $4.3 billion. Further statistics show that the company made a 2% year-over-year commercial services sale. The company is also expected to raise about $4.4 billion in 2024. With a potential operating margin of 20% by Q4 2024, IGT will have maintained a profitable financial record. On the other hand, Aristocrat Leisure reported a group profit of about $1.3 billion. According to the company's records, the casino's net profit in 2023 totaled $809 million. It also had a liquidity of about $3.9 billion. These records show that IGT is doing much better financially than Aristocrat Leisure. The records are a testament to IGT's upper hand in the industry.

Final Thoughts

Aristocrat Leisure Limited and IGT are worthy contenders for top titles in the gaming industry. Both companies have contributed immensely to the success of moving iGaming forward. On the other hand, despite the impressive records, IGT appears to have a stronger competitive edge. Its industry ratings and financial records clearly attest to this fact. As competitors, both companies have continued to develop their strengths and augment their weaknesses.

This comparison has shown that both companies are focused on expanding the gaming niche. The providers are leading the path to shaping the future of industries. They will continue to improve their product portfolios and financial records. The industry is lucky to have both companies coexist.

(Devdiscourse's journalists were not involved in the production of this article. The facts and opinions appearing in the article do not reflect the views of Devdiscourse and Devdiscourse does not claim any responsibility for the same.)