Amazon India's Festive Season Sale Draws Record Visits

Amazon India's Great Indian Festival saw an immense 80% of visits from tier-2 and smaller cities within the first 48 hours, reflecting significant demand. Over 75% of smartphone sales and 60% of fashion and beauty orders hailed from these areas. SMBs also significantly benefited with many surpassing notable sales benchmarks.

Amazon India's Great Indian Festival has witnessed an overwhelmingly positive response, notably from tier-2 and smaller cities, which accounted for 80% of customer visits within the initial 48 hours.

The festival, which began on September 27, 2024, reported a record 11 crore customer visits, demonstrating a strong consumer demand. More than 75% of all smartphone sales, 80% of TV orders, and over 60% of fashion and beauty orders originated from these smaller cities.

The event also proved lucrative for sellers on Amazon, specifically Small and Medium-sized Businesses (SMBs). Women entrepreneurs, weavers, and artisans sold over 1,500 units every minute during this period. Additionally, 8,000 sellers crossed the Rs 1 lakh in sales benchmark within the first 48 hours, while 20,000 SMBs witnessed a remarkable increase in their sales, doubling compared to an average day.

(With inputs from agencies.)