WellBe Foods Wins 'Start-Up of the Year' at Fi India Awards 2024

WellBe Foods, a direct-to-consumer brand under the Nimida Group, has been named 'Start-Up of the Year' at the Fi India Awards 2024. The brand is recognized for offering healthier, nutritious food alternatives without compromising on taste and quality, reinforcing its commitment to revolutionizing the FMCG industry.

In a significant development at the Fi India Awards 2024 held in Bengaluru, WellBe Foods, a direct-to-consumer brand under the Nimida Group, has been awarded 'Start-Up of the Year'. Known for its health-conscious and tasty food options branded as 'Deliciously Good' with 'No Nasties', WellBe Foods continues to make strides in the FMCG sector by offering nutritious choices without sacrificing quality and taste.

The Fi India awards are a platform that celebrates excellence and innovation within the food industry by recognizing firms that are at the forefront of food development. The accolade highlights WellBe Foods' dedication to crafting healthier alternatives, as well as its commitment to transparency and responsible production practices. Founder Gaurav Manchanda expressed his gratitude, stating that the award validates their efforts to create products that prioritize consumer well-being and align with their vision of becoming India's leading responsible retailer.

WellBe Foods aims to transform dietary habits by introducing healthier versions of traditional Indian snacks, steering clear of ingredients like maida, refined oil, and salt. Instead, they use rice flour, red rice flour, rice bran oil, rock salt, and flaxseeds. The brand also offers organic kitchen staples such as rice, dal, atta, cold-pressed oils, and bilona ghee. Consumers can find WellBe's products at multiple retail outlets and online. This commitment to health and transparency demonstrates WellBe Foods' resolve to be a game-changer in the food industry.

(With inputs from agencies.)