Conscious Chemist Secures Rs 12 Cr Funding from Atomic Capital, Accelerates Growth in India's BPC Sector

Conscious Chemist has raised Rs 12 Cr in funding from Atomic Capital and appointed Apoorv Gautam, the Founder and Managing Partner of Atomic Capital, to its board. With a focus on science-backed skincare solutions, the brand aims to enhance product development, digital presence, and market reach.

New Delhi [India], September 30: Conscious Chemist has successfully raised Rs 12 Cr in funding from Atomic Capital, marking a significant milestone for the beauty and personal care (BPC) brand. The company has also appointed Apoorv Gautam, the Founder and Managing Partner of Atomic Capital, to its board of directors.

Conscious Chemist is making rapid strides in India's booming BPC sector, expected to reach USD 34 billion by 2028. The segment is projected to grow at a compound annual growth rate (CAGR) of 25% from 2023 to 2028, fueled by increasing disposable incomes, online penetration, and a focus on self-care. The new investment aims to elevate Conscious Chemist's operations, supply chain, marketing, and product distribution. Additionally, the brand plans to leverage data-driven insights to enhance customer experiences and enter new markets in the beauty and wellness domain.

Robin Gupta, CEO of Conscious Chemist, expressed excitement over the new partnership. 'We are delighted to have Apoorv join our board as we scale rapidly to bring innovative, science-backed skincare solutions to Indian consumers,' Gupta said. Founded in 2019 and featured on Shark Tank India Season 3, Conscious Chemist has quickly garnered consumer trust, serving over 10 lakh customers across the country through various platforms like Amazon, Nykaa, and its own D2C website. The latest funding will further aid in product development, digital expansion, and offering affordable skincare solutions to Indian consumers.

(With inputs from agencies.)