Cressanda Secures Major Distribution Deals, Expands Reach in Indian Railway Market

Cressanda Retail Solutions (CRSPL) has inked exclusive distributorship agreements with Bharatiyam Distribution and Patanjali Peya. These deals will expand the distribution of CAMPA beverages and 'Divya Jal' across Northern and Eastern Railway zones in India, enhancing CRSPL's market presence and passenger experience.

Cressanda Retail Solutions Private Limited (CRSPL), a leading subsidiary of Cressanda Railway Solutions Limited, has secured major distributorship agreements, enhancing its market reach. In a significant move, CRSPL signed an exclusive deal with Bharatiyam Distribution Pvt. Ltd. for the sale and distribution of CAMPA products in Northern India.

Under this agreement, CRSPL will distribute a range of CAMPA beverages across five major Northern Railway divisions, covering over 6,807 kilometers and 141 railway stations, reaching eight states, including Haryana, Uttar Pradesh, Punjab, Delhi, and Jammu & Kashmir. This strategic alliance will ensure maximum visibility and access to CAMPA products for millions of daily train passengers.

Additionally, CRSPL has inked an exclusive distributorship agreement with Patanjali Peya for distributing 'Divya Jal,' Patanjali's popular packaged mineral water, in the Eastern Railway Zone. Already distributing 1.5 lakh cases of Aqua Mineral Diamond Water, this new agreement is expected to improve CRSPL's position in the competitive packaged water market. These strategic collaborations aim to strengthen CRSPL's foothold in India's consumer goods market and enhance passenger experience on Indian Railways.

(With inputs from agencies.)