Amazon India Launches Over 9,500 New Products From SMBs Ahead of Festive Season

Amazon India announced that more than 9,500 new products from small and medium businesses will be showcased during its month-long festive season sale. The initiative includes participants from various seller programs like Karigar and Saheli. New features and tools have been introduced to aid sellers, starting with early access for Prime members on September 27.

Amazon India has unveiled over 9,500 new products from small and medium businesses (SMBs) in anticipation of its month-long festive season sale.

Participants in Amazon's seller programs, such as Karigar, Saheli, Alpino, Phool, Aazol, and Taasha Craft, will feature prominently on the platform.

"Our goal is to make the festive season memorable for everyone and empower our sellers through digital transformation, helping them connect with customers across India. With more than 16 lakh sellers offering crores of products, our customers can expect great value, extensive selection, and reliable delivery to 100% of serviceable pin codes across India," said Amit Nanda, Director, Selling Partner Services, Amazon India.

Amazon has introduced new features and tools like a sale event planner and AI-based listing experience to assist sellers. The 9th edition of the Amazon Great Indian Festival kicks off on September 27, with early access for Prime members.

(With inputs from agencies.)