Unprecedented Surge in Kashmir's Election Printing Business

A remarkable boom in Kashmir's hoarding and printing businesses has been observed during the assembly elections. Local entrepreneurs highlight a massive surge in demand for election materials, reflecting wider participation in the democratic process. This development has led to substantial financial growth and improved visibility for local businesses.


Devdiscourse News Desk | Srinagar | Updated: 24-09-2024 17:26 IST | Created: 24-09-2024 17:23 IST
Unprecedented Surge in Kashmir's Election Printing Business
election system
  • Country:
  • India

The hoarding and printing business in Kashmir is experiencing a remarkable boom during the current assembly elections, local traders report. This trend underscores wider participation in the democratic process in Jammu and Kashmir, where elections are often marked by boycott calls. Local entrepreneurs note a surge in demand for election banners, posters, pamphlets, and flags to unprecedented levels in the Valley's electoral history.

Jammu and Kashmir are voting in three phases to elect an assembly. The first phase was conducted on September 18, with the subsequent phases scheduled for September 25 and October 1.

Waseem Raja Khan, an experienced printer from Srinagar, highlights the significant increase in campaign visibility and material use compared to previous elections, when such items were used discreetly. Khan's business, which includes a wide array of printing services, has seen a 40 percent increase in orders, with political parties heavily relying on his services.

Another printer, who preferred to remain anonymous, confirmed the surge in demand, noting that this election has significantly boosted business compared to past campaigns. Khan's team is working round the clock, often pulling night shifts to meet deadlines, printing over a thousand posters and hoardings daily.

This notable improvement and openness within the industry are unprecedented. 'Our business is thriving, and we are proudly showcasing our work,' Khan said. With two more electoral phases and vote counting on October 8, local businesses anticipate continued demand for promotional materials as political parties intensify their campaigns.

(With inputs from agencies.)

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